01 JUN 2021
Technology innovations in the MBA classroom
MOOCS, innovation labs, and smart tech are just a few of the ways business schools are innovating their MBA programmes.
Innovation is what distinguishes a leader from a follower – at least that’s what Steve Jobs said. And in many ways, he’s right. The business schools thriving today are the ones breaking the mould, stepping away from the crowd and incorporating new methods that will push learning and execution to the next level.
An innovative spirit is one thing a business school and MBA programme needs to succeed and thrive. With many top business schools realising they can only hold onto their reputation if they continue to innovate.
MBA programmes across the globe are utilising technology innovations to improve the MBA experience – especially in today’s MBA classroom where many business schools are choosing to take on a hybrid approach moving forward post-pandemic.
Today’s students have a different perception of the world than previous generations. We are much more open to technology and feel highly comfortable with it. Consequently, schools have needed to develop their teaching methods to appeal to a tech-savvy audience.
Harvard Business School has been fostering entrepreneurship through its Innovation Lab, focused on health care research within its Health Care Initiative, and also encouraged leadership growth through its Leadership Initiative.
IE Business School is known for its innovative ethos and continues to top the online MBA rankings for this reason.
IE’s WOW (Window on the World) Room is one such technological innovation the business school is proud to call its own. The WOW Room is a physical space located on IE’s Madrid centre with 48 screens that comprise a digital tapestry of 45m2 shaped in the form of a “U” and with up to 200-degree vision.
The WOW Room benefits from a SyncRTC video collaboration platform customised specifically for the project. IE is keen to stay at the forefront of innovative education tech.
You’d be hard pressed to undertake an MBA programme that doesn’t incorporate some form of smart tech programming or ways of teaching.
AI courses are everywhere today. But why does it benefit an MBA student? Artificial intelligence can mimic the analytical abilities of human brains. If you want to learn more about disruptive innovation and how it creates new markets, understanding how AI works is the way forward. After all, AI helps power marketing, and has functionality in accounting and finance.
Online learning platforms
Business schools tend to be at the forefront of innovation and development, offering up new ways to learn as technology adapts. Take new online learning platforms, for example.
Whether it’s new student portals or online courses, business schools are constantly adapting their online teaching methods to keep up with constant changes to the way we work and learn.
Increasingly, business schools offer flexible, customised learning platforms for students.
EU Business School offers 11 customisable MBA specialties on their online platform. Dr. Jon-Hans Coetzer, academic dean of the online campus at EU Business School says EU is integrating technology into the classroom and learning process.
He said: “The online campus integrates technology in the classroom with the aim to deliver more effective and inclusive learning that allow the students to link content with change processes such as automation, workforce transformations, and the shifting geography of employment.”
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