MBA.co.za Home

An MBA OverviewChoosing the right MBAApplying for your MBAMBA School DirectoryMBA PerspectivesMBA ResourcesMBA News & EventsMBA Summit

NEWS
First woman at USB to obtain sought-after research rating
First woman at USB to obtain sought-after research rating

Learning, leading and listening
Learning, leading and listening

Giving initiative a chance to grow
Giving initiative a chance to grow

Clamping down on SA’s economic problems
Clamping down on SA’s economic problems

We need to herald a new era of collaboration
We need to herald a new era of collaboration

Ratings cuts bad news for SA
Ratings cuts bad news for SA

A 101 guide to launching a tech startup as a woman
A 101 guide to launching a tech startup as a woman

Henley confers record number of degrees and diplomas
Henley confers record number of degrees and diplomas

Henley confers record number of degrees and diplomas
Henley confers record number of degrees and diplomas

Covid-19 is changing where we work and what we do
Covid-19 is changing where we work and what we do

What 12000 employees have to say about future of Remote Work
What 12000 employees have to say about future of Remote Work

How to be a Blue Ocean strategist in the post-pandemic world
How to be a Blue Ocean strategist in the post-pandemic world

6 ways to rewire your business now
6 ways to rewire your business now

Africa's ecommerce portal goes live
Africa's ecommerce portal goes live

Developing skills to manage Africa’s energy transition
Developing skills to manage Africa’s energy transition

An alternative economic strategy for South Africa
An alternative economic strategy for South Africa

Growth plan and structural reforms need to be implemented
Growth plan and structural reforms need to be implemented

Leaders are not born or made, they are honed
Leaders are not born or made, they are honed

The world ahead and the one we left behind
The world ahead and the one we left behind

USB appoints new Director
USB appoints new Director

USB offers relief on certain programmes
USB offers relief on certain programmes

International recognition for UCT GSB researchers
International recognition for UCT GSB researchers

Creating hope, one module at a time
Creating hope, one module at a time

Which curve to flatten: Coronavirus vs economic growth?
Which curve to flatten: Coronavirus vs economic growth?

Henley Africa MBA student named SA Journalist of the Year
Henley Africa MBA student named SA Journalist of the Year

GIBS appoints new Entrepreneur-in-Residence
GIBS appoints new Entrepreneur-in-Residence

Clamping down on SA’s economic problems
Clamping down on SA’s economic problems

Future still bright for new MBAs
Future still bright for new MBAs

What’s wrong with leadership training?
What’s wrong with leadership training?

CEOs reflect on leadership in perilous times
CEOs reflect on leadership in perilous times

Enabler or victim? KPMG SA and State Capture
Enabler or victim? KPMG SA and State Capture

Do wealthy people deserve to be rich?
Do wealthy people deserve to be rich?

Funders are not seeing the big picture in South Africa
Funders are not seeing the big picture in South Africa

What will the world look like in 2030?
What will the world look like in 2030?

Don't just look into the future: script it
Don't just look into the future: script it

Flexible working causing company culture concerns
Flexible working causing company culture concerns

Which matters more: hiring superstars, or removing toxic employees
Which matters more: hiring superstars, or removing toxic employees

Is strategy a false prophet?
Is strategy a false prophet?

Customer experience in B2B marketing
Customer experience in B2B marketing

How to sell when you can't meet with your clients
How to sell when you can't meet with your clients

Developing ethical leaders for the common good
Developing ethical leaders for the common good

How Netflix finds innovation on the edge of chaos
How Netflix finds innovation on the edge of chaos

GIBS/TWIMS MBA Manufacturing Ambassador Scholarship
GIBS/TWIMS MBA Manufacturing Ambassador Scholarship




29 OCTOBER 2020
Don't just look into the future: script it
The future hasn't arrived for anyone yet. Time to script it in your favour. And that's what far-sighted companies like Amazon are working on: senior management reportedly meet for four hours each Tuesday to talk about its future. And that future is happening for them. Executives should spend more time putting themselves forward in time. That is what Miquel Lladó proposes in his new future-focused book.

Lladó's main subject is business strategy based on his experiences as an executive, a consultant, and a senior lecturer at IESE. In strategising, Lladó invites his readers to be the authors of their own futures and offers tools for that purpose.

Frameworks for reflection

The first step is to be clear about what you, as a manager, want to happen and how to get there: define your strategy. Lladó advises writing it down on one sheet of paper; if it fits on one page, the ideas are sufficiently clear.

In Lladó's view, there are four particularly powerful frameworks to help with strategic reflection:

1. The PESTEL analysis is a tool for analysing six macro forces - Political, Economic, Social, Technological, Environmental and Legal - in order to understand opportunities and threats to your company at a given time. Lladó recommends using it frequently to see how external factors are evolving and what can affect them.

2. Porter's Five Forces is a framework that can help direct thinking about what is changing, or what could change, in the competitive environment. If the five forces - i.e., the threat of new entrants, threat of substitutes, bargaining power of customers, bargaining power of suppliers, and competitive rivalry - are changing in intensity, so is the competitive landscape. In these times, Lladó recommends thinking about competitors as potential collaborators.

3. The five key choices in the Strategy Choice Cascade put forward by A.G. Lafley (former CEO of Procter & Gamble) and Roger L. Martin in their book, Playing to Win: How Strategy Really Works. Those five key choices, in order, are: "What is our winning aspiration?" "Where will we play?" "How will we win?" "What capabilities must be in place?" and, finally, "What management systems are required?" Analyse what you have and what you seek.

4. The Blue Ocean Strategy is a marketing theory put forward by W. Chan Kim and Renée Mauborgne in a 2004 book of the same name. The blue ocean represents open territory, without sharks (predator companies), where one can live in peace, at least for a period of time. Lladó experienced this at the bakery product company Bimbo, where he was CEO for Spain and Portugal when they launched their crustless bread that had no real rivals for years.

Putting all four models together on a sheet of paper, answering the key questions they raise, is what Lladó calls "strategy on a page."

The role of people

Implementing strategy is really all about people. People make things happen and business leaders must rely on them, providing instructions, motivation, energy and meaning.

As a manager, your success will be largely determined by the ability to motivate yourself and your team. And to tap into your full potential, the first step is to know your own talents and abilities, and know those of your team. With a good understanding of your collective abilities and aptitudes, determine if you can tackle the challenges set forth.

Knowing the talents already at hand, concentrate on leveraging and developing your attitude to its maximum potential. A constructive attitude will allow managers to move forward, in the author's experience. While at PepsiCo, Lladó added a final slide to all his presentations with "lessons learned," a practice he recommends to others. First, try the practice on yourself and then try it with the team.

At the end of the day, identify what you want and what you don't, because you have the ultimate responsibility for your life and for moving towards the future you've designed. Lladó's book reminds readers: you're the most important person you report to.
Share: Facebook
Facebook Twitter
Twitter LinkedIn
LinkedIn Email
Email
Share
Other Print
Print Newsletter
Newsletter


About MBA.co.zaMBA NewsletterTerms of UseContact Us